FORM: is an integrative interior and product design studio where concept meets function and design defines experience. Using minimal yet conceptual approaches to product and spatial design, form: explores the idea of establishing a relationship between the consumer and the product. Its initial concept grew from the interest of exploring Egyptian materials that are used on the daily but are not often experimented with.

The brand aims to present forms and materials that aren’t typically seen in that matter. Adapting to the seven core principles of design: color, shape, form, value, space, and texture, each piece marks its unique presence in a space. The pieces are meant to be conversation starters. The collections are testaments to how furniture can serve not only a functional purpose, but can also become sculptural elements.