Founder and Creative Director Lilian Afshar originally studied to become a ready-to-wear designer. It wasn’t until the presentation of her graduating collection from Esmod in 2013 did she realise the conceptualisation of the signature L’AFSHAR box clutch. An avid believer that a woman needs nothing more than a few essentials to get by, her designs remain compact, contemporary and always ladylike, following the philosophy that less is more. Drawing on her up-bringing as a British-born Iranian who moved around a lot from London, Vancouver, Marbella to Dubai –Lilian’s aesthetic is inspired by her travels and love of art.

L’AFSHAR effortlessly unites the worlds of art, architecture and accessories with its contemporary handcrafted designs, made in Dubai. Vintage perfume bottles, architecture, and design influence the creations that come out of the L’Afshar brand’s timeless collections. Luxurious yet industrial, the brand aesthetic is precise and considered defined by modern silhouettes and compact sizes conceptualised to hold the bare necessities. The ambition of the brand is to cater to today’s woman.