Behind Zoubida is Sophia Kacimi, a French-Moroccan creative working at the intersection of craft, fashion, interior design and art. After years in the luxury industry with houses like Chanel, Louis Vuitton, and Burberry, Sophia felt the need to bring a deeper sense of meaning back into her work.

She founded Zoubida as a human-scale project shaped by her desire to reconnect with her Moroccan roots and to explore more ethical ways of creating and producing.