Noora is certified as a Diamond Graduate from the Gemological Institution of America, she has received a Diamond Grader certification from the International Gemological Institute and has completed a course at L’Ecole Van Cleef & Arpels. These experiences have given the designer an exclusive insight into jewelry manufacturing and designing for diamonds and gemstones, allowing her to utilize these skills and launch the brand in 2018.
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Noora Shawqi’s background emphasises the designer’s passion for jewelry. In 2017, the designer started an Instagram account, @noorask, as a platform to share the love for fine jewelry. Aiming to share the designer’s favorite pieces from regional and international jewelers, the brand’s following grew quickly and is now a popular account for lovers of fine jewelry.