Founder and Creative Director Lilian Afshar originally studied to become a ready-to-wear designer. It wasn’t until the presentation of her graduating collection from Esmod in 2013 did she realise the conceptualisation of the signature L’AFSHAR box clutch. An avid believer that a woman needs nothing more than a few essentials to get by, her designs remain compact, contemporary and always ladylike, following the philosophy that less is more. Drawing on her up-bringing as a British-born Iranian who moved around a lot from London, Vancouver, Marbella to Dubai –Lilian’s aesthetic is inspired by her travels and love of art.