Four generations of jewellery craftsmanship and expertise have occupied the house of SALAMOON, conceiving timeless masterpieces. W.SALAMOON & SONS operates its own modern workshop facility, with every stone and diamond chosen in the conception of stylish designs and fashionable creations.

Along with its distinctive proprietary collection of jewellery, W. SALAMOON & SONS have integrated some of the world's finest timepieces brands to enrich the client's experience. 

With a background in communication and advertising in the Middle East spanning almost two decades in BBDO and moving into the sphere of fashion and luxury, Carole Salamoun has worked towards the Middle Eastern launches of numerous international brands. She has carried through this rich experience when she joined her three brothers in their family-owned jewellery brand and paved the way towards the expansion of W.Salamoon in London,the expansion of her family-owned jewellery brand W. Salamoon in London, bringing forth the brand’s 115-year legacy and defining a feminine take and insightful approach into its Middle Eastern roots.