Jessica is a designer and creative director whose work is deeply rooted in storytelling, heritage, and craftsmanship. As the founder of a ready-to-wear and jewelry label, she brings a thoughtful and soulful approach to fashion, one that celebrates both elegance and purpose.

From a young age, Jessica was drawn to the expressive power of clothing and jewelry. Influenced by her mother’s effortless sense of style and their shared love for shopping and self-expression, she developed an intuitive understanding of how what we wear can shape how we feel. Fashion, for her, has always been about more than aesthetics, it’s about emotion, identity, and connection.

A champion of artisanal heritage, Jessica works closely with skilled male and female artisans across Lebanon to bring her vision to life. For her, preserving these traditions is about uplifting communities and creating fashion with meaning.

As a mother and entrepreneur, Jessica balances creativity and family with grace and resilience. Her journey is one of constant evolution, staying true to her roots while looking toward the future, and always designing with intention, heart, and a deep respect for craftsmanship.

Founded in 2010, JESSICA K is a lifestyle brand that blends modern design with expert craftsmanship, inspired by the philosophy “de midi à minuit”. What began as a Ready-To-Wear line has organically evolved into a lifestyle brand, now including jewelry and knitwear collections—all proudly handcrafted in Lebanon.

Driven by the creative vision of Jessica Khoueiri, the brand stands out with bold, timeless designs that defy passing trends. Seamlessly blending masculine and feminine elements—from structured blazers to sensual cocktail dresses—each collection is beautifully complemented by distinctive fashion jewelry. JESSICA K remains committed to its roots, collaborating closely with talented Lebanese women to create exquisite hand-knitted pieces that honor both tradition and skill.