FORM: is an integrative interior and product design studio where concept meets function and design defines experience. Using minimal yet conceptual approaches to product and spatial design, form: explores the idea of establishing a relationship between the consumer and the product. Its initial concept grew from the interest of exploring Egyptian materials that are used on the daily but are not often experimented with.
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The brand aims to present forms and materials that aren’t typically seen in that matter. Adapting to the seven core principles of design: color, shape, form, value, space, and texture, each piece marks its unique presence in a space. The pieces are meant to be conversation starters. The collections are testaments to how furniture can serve not only a functional purpose, but can also become sculptural elements.
